For my college capstone project I was place in a group with four other classmates and we were tasked with creating a PR campaign for a chosen client. Our client was Emily Aldrich Barbour, a real estate agent as Hodge & Kittrell Sotheby’s International Realty. For our campaign, we focused on Emily’s social media presence.

We looked into how Emily can grow her client base and avoid all of her currently clients aging out by implementing a campaign throughout different social media platforms. After discussion with our client about her wants and needs, we were able curate strategies and tactics to help her reach her targeted Millennial and Gen Z audience.

While our client was unable to begin implementing this campaign due to the time allotted in a college semester, it is something that she is able to keep and have for when she has the time to run the campaign.